I love the song "Why Don't You", which tells everyone to turn off the TV set. What inspired the song?
Simon: I wrote the main riff to the song and it was, may be surprisingly, inspired by listening many times to ACDC's 'Back in Black' album.
The lyrics were written by
Nicola and they depict the eternal struggle between men liking sport too much and the sexual needs of women.
Nicola's description: "Cricket is not as important as sex. Turn it off. Watch it later! Our bouncy tribute to why 24hour sports TV
sometimes needs to be blown up."
StrangeA is selling several songs in various places on the Internet, do you think the Internet has helped, or hurt the music industry.
Danny: It has helped unknown bands and artists gain a wider platform and reach a bigger audience.
Nicola: It has possibly made record companies lazier, though, as it's assumed the next big thing will be found on the internet, with A&R people busily scrolling through
various social networks. In order to get noticed, bands now have to do much more work themselves whereas, in the past, record companies would have provided more support
and opportunity to develop a band. As a result, musicians are having to learn more about the music industry, which isn't a bad thing, as it helps to maintain ownership
of a band's product.
Simon: It's a different approach and less of a risk for the major labels.
John:
Many people think it's just a matter of time before digital music distribution surpasses traditional, physical distribution, and the expert's advice is to get
your music up on as many on-line distribution sites as possible. Why? Because most of these internet based distributors offer non-exclusive deals, so you can be present
and accounted for on as many sites as you like. To keep things simple, though, it is advisable to source your distribution through one company only. We chose CD Baby as,
at the time, they were recommended by our friends at Fame Games Radio, and provided the best distribution options for independent musicians (they take 9% and pay you 91%
of all income from your music). Their network of digital retail partners includes all the majors: Apple iTunes, Amazon MP3, Rhapsody, Napster, Verizon etc. You can buy
StrangeA MP3s from all these outlets.
It's always worth doing some research as, for example, Reverb Nation now provide digital distribution, where you keep 100% of the Royalties and ALL your rights.
With the decline in physical sales of music, many major labels are moving towards a model that takes a cut of everything. Would StrangeA consider signing one of these
360 deals?
Danny: Normally, record companies would just take a cut of the record sales, which would be generated from touring. With a 360 deal, you also sign away touring rights,
merchandising rights-everything!
Simon: As a band, you should keep as much power and integrity as you possibly can.
John, you seem to be the poster boy for Social Marketing - using sites like Plaxo and eCademy - which are more for business networking, than for music. How has this
helped StrangeA and would you recommend this technique to other Independent Bands?
John: We were invited to join both Plaxo and Ecademy by a radio DJ and club DJ respectively. Networks like LinkedIn and Plaxo seem more akin to profile directories,
while Ecademy is a virtual community for successful entrepreneurs and freelancers.
Music industry people tend to use Plaxo. Some investment in gathering information can be useful here. For example, through registering with a site like hitquarters.com,
you can find contacts for record labels, A&R people, producers, songwriters and publishers, some of which can be found on Plaxo.
Ecademy is a creative and dynamic environment - painters, complementary therapists & musicians can all be found there.
You never know who might show an interest in your music. A Business Consultant offered his services, adding value to the band becoming more visible in the music industry -
honing our direction, budgeting, resources, having a clear & shared vision. Also, a studio engineer offered us some 'downtime' to record in a top London studio.
Business Networking can definitely be worthwhile as the potential to build contacts is huge. In addition, you can take advantage of internet feeds and hook up your sites
to Blogger, Digg, Facebook, Twitter, You Tube etc.
I know I speak for a lot of StrangeA fans when I ask - Are there any plans for a full length record?
Simon: There are always plans for a full length album and we would love to get into the studio and record. We have more than enough material.
Danny: In fact, our first release will be the greatest hits platinum collection, box set, to be in the shops for Christmas.
Where is the one place you'd like to play live, and why?
Simon: I would love to play at the Brixton Academy in London. Some of the best gigs I've ever seen have been at the Brixton Academy (Sound Garden, Gomez, Elbow,
Fat Boy Slim, Blur, Super Furry Animals, Foo Fighters).
Danny: I love the idea of playing at Madison Square Garden as so many bands I love have played there in the past (Metallica, Queen, Kings of Leon,
Radiohead, Coldplay).
Nicola: Where is that place in Beaches where Bette Midler is rehearsing for her upcoming concert, but has to leave after receiving some distressing news about a loved one -
it looks really nice!
If a group of the "Undead" came knocking at your door, and you could take only 1 instrument (one you didn't know how to play), which one would you bring with you to
hide?
Simon: I'd definitely take a miniature 1920s piano, but I would need some assistance to move it.
Danny: I'd like to take a ukulele or banjo to learn and play, before the "Undead" turn me into a Zombie.
John: I'd take a beautiful wooden alto flute in the hope the "Undead" would take pity on me and give me my freedom.
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