I just read the 32 page IFPI Digital Music Report 2010. I knew the music industry was having a tough time adapting, but this report basically shows how out of touch with reality they really are. The report is basically 32 pages of “File-sharing/File-sharers are bad, mmKay”. Really?

Piracy has been around since the ability to record was invented. Sharing is the best way to experience content, whether it’s music, books or video (film/tv). The report says that only one in four illegal file-sharers actually purchase music. I question how they can actually track that, but let’s assume that number is valid. They should look at why that number is so low. Is it because they just want it for free? Is it because the music just sucks and it’s not worth the money? I don’t have the answer, but if I’m a guy at a major label, or the IFPI, I’d want to spend some time to find out why, rather than just say “it’s the piracy”.

As Internet usage grows, major media continues to FIGHT it’s influence instead of embracing it. Recently, Warner Bros. struck a deal with Netflix that new releases will be delayed 28 days. Many studios are also trying to do the same thing with RedBox. This logic proves they don’t care about what the consumer wants, only what they want. Why do they think that by delaying a movie 28 days that I’ll go buy it? People do not have an unlimited supply of cash to spend on entertainment.

Here’s some points I think the music industry should be considering:
- Why is there such a low conversion rate to purchase? In other words- Why do people pirate?
- Why are we fighting the fans, instead of listening to them, and working with them to give them what they want?
- Why do we use/abuse copyright law as a business plan?

What are your thoughts? Let us know in the comments.